Five Ways To Make Your Blog Writing Clear

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Posted by Zulfikar under Blogging Etiquettes, Blogging tips

Writing for your blog can be difficult in many ways, mind numbing at times too. Your readers want the information quickly, and they want it, by and large, in bite-sized morsels rather than long, buffet type spreads. This can make the art of being clear even more difficult than it might be in other mediums.

If you have struggled with clarity when writing for your blog, here are five tips to keep you on the right track, and make sure you don’t lose your audience in between the lines.

Keep It Simple. This one is often easier to say than to do. But it is probably the most important aspect of writing clearly. If you’re a writer, chances are you love the English language. You probably read three or four novels a month (at least) and love to spin beautiful, melodious phrases that make the mundane special. That makes the ordinary sound magnificent. You love to use words that will send the average reader scratching their head, looking for context clues, or running for the dictionary. If this describes you, it’s time to bring it back down to earth.
Keep It Moving. As was pointed out, your readers are constantly looking for the next page. They want to keep moving, so your writing must do the same or you’ll lose them. If you have something to say, say it directly. Don’t take the long way around, through the roses and around the koi pond in the back. Just go straight there and back – get to the point quick but in a manner that makes your reader feel that they have gained some benefit by reading your post.
Use All The Tools At Your Disposal. This means pictures, video, clip art, links, and so on. If you have a picture you need your audience to imagine, by all means-show them the picture! If you have a website you want them to visit, give them a link and don’t let the fear of linking out hold you back. This is what the Internet is all about. It’s a multimedia experience and should be used as such.
Repetition Is Your Friend. Of course, no one wants to read the same thing over and over again. Of course no one wants to read the same thing over and over again. See? But still, it doesn’t hurt to repeat the key concepts in your writing a few times to make sure they hit the mark. This is frowned upon in so-called “higher writing” as using a sledgehammer when you should be using an artist’s brush, but the blogs and the web in general call for cruder tools, don’t be afraid to use them.
Put It Another Way. When you write a piece, read it over. Let’s say you used an example or two along the way to illustrate your point. Think about what percentage of your audience is likely to understand your point by way of your example. If it’s not close to 100%, think about using a second example. It can’t hurt, and you can be more confident in the percentage of your audience you’ll reach.

Like I said at the beginning, writing for your blog is not at all that easy, but reading what you’ve written should be. Put these five tips to use in your writing, and you can be sure no reader will ever slip away from your website scratching their heads and looking for the dictionary. And most importantly, no reader will go away never wanting to come back to your blog and read more.

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Reader's Comments

Kevin from deals, reviews, freebies, previews | September 30th, 2009 at 7:22 pm
Let me also add don’t post material you wrote while tired. Unfortunately work on my blog usually happens at odd hours. So I have decided I need to start posting articles only when lucid and wide awake. I may type them when sleepy, but wait until I’m at my mental best to post them.
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Koby from Bulletproof Business Blueprint Bonus | October 8th, 2009 at 3:20 pm
Great post. Thanks much for the tips. They are really useful.
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Zulfikar
Twitter: zulfnore
| October 10th, 2009 at 3:32 am
@Kevin@deals, reviews, freebies, previews – Yes indeed, lol I find that I wirte better late in the night when its all quet and peacefull

@Koby @ Bulletproof Business Blueprint Bonus – Most welcome, glad you approve.
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Jan from Hire Service Professionals | October 13th, 2009 at 7:19 am
I love reading updated blog. I hate boring articles. I also want a blog with pictures and I agree that repetition should be avoided. Always come up with a fresh articles.
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Zurich from canadian mortgage insurance quotes | October 16th, 2009 at 4:35 pm
Hi, I totally agreeing with you about that. Your blog must be and necessarily be clear, precise, straight to the point and informative for the readers. Readers are for the long to read, they are most likely wanted to read a not so very long article, but they are need is the information that they will adopt on your article. So it is important to have a clear article.. Thanks for this informative article..
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bin hire melbourne | October 19th, 2009 at 12:20 pm
Excellent article. Thanks
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personal cash advance | October 20th, 2009 at 3:13 am
Hi, I totally agreeing with you about that. Your blog must be and necessarily be clear, precise, straight to the point and informative for the readers. Readers are for the long to read, they are most likely wanted to read a not so very long article, but they are need is the information that they will adopt on your article. So it is important to have a clear article.. Thanks for this informative article..
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Nina Sutherland from Best Mortgage Deals | October 20th, 2009 at 10:16 am
Many people are just scanners. You may have a good deal to say and want to make it interesting. But most people are reading online and don’t have enough time. Get to the point faster. Publishing short articles more often is better instead of publishing lengthy posts each few weeks.
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Zulfikar
Twitter: zulfnore
| October 21st, 2009 at 2:45 pm
@personal cash advance – I couldn’t agree more with you, thanks for the support
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Zulfikar
Twitter: zulfnore
| October 21st, 2009 at 2:47 pm
@Nina Sutherland@Best Mortgage Deals – So true. Thats why its very important to have a captivating Headline (Post title) followed by an excerpt that compels the reader to click on the read more link.
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lee from drink driving insurance | October 23rd, 2009 at 2:45 pm
Nice article, I like what you said about keeping it simple. One way i have heard when you write is to imagine you writing for a 12 year old if you words are to compicated get back to being friendly and using basic language.
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Salvia | October 23rd, 2009 at 11:34 pm
I have bigger problems than those, since English is my second language, and my writing skills are not good even in my first one, but I find all these tips very helpful to improve at least on those areas. Good article.
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ANSH from laser pointer
Twitter: sachinansh
| October 24th, 2009 at 7:01 am
Well i thing blog commenting is not very difficult task, you just have to take a look on the post and then comment on it but make sure it should be proper in spellings. Your article will give knowledge to beginners.
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Zulfikar Nore | January 9th, 2010 at 9:15 pm
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