Through chopping and changing themes I noticed one thing – on every change of a theme either my page view increased or decreased!
So I have been wondering if the look and feel of your site does influence page view or is there a certain aspect of a theme that does encourage site visitors to view more pages. Then it clicked!
Yes the look and feel brought on by a particular theme does influence pageview, but most importantly its the navigation structure of the theme that does the trick.




