Blogging Your Way To Success – A Better Way To Do Business Online

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27th
OCT

Blogging Your Way To Success – A Better Way To Do Business Online

Posted by Zulfikar under Blogging Etiquettes, Blogging tips, Business blogging, Marketing

It is now widely accepted that the way forward in doing business, or more correctly making a business site successful is to setup and use a blog. The reason being, blogs are more dynamic, constantly updated which in turn draws in the search engines to crawl and index the new content. This then drives masses of traffic to your blog and if set up and done correctly this traffic can be channeled to your main site, giving your business a boost as most of the new visitors will turn in to customers.

But in order for the blog to do the job it is supposed to do there has to be a plan of action, a strategy that when implemented will return the best results and benefits to both the consumer and the business owner. Blogging is about building a community of followers, and if you treat them as your friends then the potential for success is greatly increased.

The trick here is in interacting with your visitors in a manner that makes them feel comfortable, welcomed, cared for and above all as friends. In return they will reciprocate by engaging themselves with your new community by contributing feedback in terms of comments. This data when analysed and result acted upon buy responding in a positive manner will encourage your readers to participate more thus building trust and the end result will be you get the chance to close a deal of what you are promoting/selling.

But unfortunately the vast majority of business owners have not yet grasped or yet attempted to capitalise on the concept of blogging for business. And those who have are making so many mistakes that they see the oposite in results from what the had set out to achieve in the first place.

Some of the most common mistakes are:

Setting up the blog on a free hosting – this is a huge NO! NO! NO! for business blogging.
You already have a site so it is much easier to add a blog in a sub directory or sub-domain to compliment the site. With a bit of ingenuity you can design the blog to closely match your site, this is much easier than everyone think and is contrary to what a lot of expert designer will tell you. You don’t need expensive custom designed themes, there a plenty of free themes that can be manipulated to fit the bill.
If you must register a new domain name then register one that closely resembles your current domain. Do not choose unrelated, hard to remember off topic domain name for your blog.
Going off topic from your business niche is yet another common mistake – lack of focus in this aspect could mean the death of your blog and could cost your business big time. Don’t let you blog be all over the place by writing about unrelated topics to your business. Your aim should be to “focus” on your business niche and retain as many of the readers as possible as half of the battle, the other half is to get them to keep on returning for more as you work towards converting them.

Side note: Do not attempt to sell to them on the first visit or on a constant basis. Just give them the juicy info in bite size, let them digest and trust them to make their own mind up. This will always pay off in the long run – unless you are in the business of selling a short term product/commodity then the approach should to sell quick and as much as possible!
Inconsistency was designed to drive readers away not to attract them in. Avoid it at all cost! I’ve touched upon this in one of my previous post – being consistent does not mean your post to your blog constantly everyday, although this is not a bad thing at all. The consistency here is all about keeping to schedule on how often you write, the style in which you write in and the subject matter.
Clutter and too many exit doors – having too much content on a page, especially the over use of the sidebar is huge distraction. And if these distractions all lead to an exit door to another site in the form of a banner ad or text link will see your readers off and most will never return. If you are going to put up links in the sidebar then keep them to a minimum and be sure that the vast majority of them lead to your internal pages and not external sites. Pre-sell on your own services/products first before referring your readers elsewhere do conduct their business.
Hiding your identity! Ouch! – How many times have you walked in to your local shop and not be aware who the real owner of the business is? Even if you don’t know the owner, you at least know the main person in charge right? So why hide your identity when you are blogging for the success of your online business? OK enough questions! Be transparent and let your readers know who you are, the real person not just the business as an entity. Your aim here is to build relationship and trust within your blogging community in order to put your business proposition before them and expect to be received positively in acceptance.

This is not thee definitive or conclusive list of the many areas that will need your attention in order to make your blogging for business a success. There is a lot more, much much more that has to be done. If you are in business and blogging for your business then treat your blog as one of your best business assets, give it the due care and attention it deserves and present it to your readers the best way you can. After all, you wouldn’t wrap up one of your best product in a rag to go to the market and sell it, would you?

Here’s to your blogging for business success,
Zulfikar.

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Reader's Comments

ANSH from celebrity gossip news
Twitter: sachinansh
| October 28th, 2009 at 6:41 am
Blogging is the cheapest way to get money, this is the fastest way of getting back links also. So in one word blogging in the only thing through you can earn money online.
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ANSH from Roseville real estate for sale
Twitter: sachinansh
| October 30th, 2009 at 6:12 am
Hi as i told you earlier about blogging, it is one way to get easy backlinks. As i know about the seo process all the other techniques can take time to give the result, but blogging is very effective because here you can get very east approval.
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ugg boots | October 30th, 2009 at 7:28 am
yes,ansh,you are right, blogging is the cheapest way to get money online,but if you want to earn more money , i think it is better for you to build a site for shopping and of course you can build the blog for getting back links for your shopping site!
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Jon Richards
Twitter: findcardiffjobs
| October 30th, 2009 at 11:29 am
Great advice, despite the popularity of blogging im sure lots of people still dont understand the true potential marketing ability of blogging

bristol jobs
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kaspersky key
Twitter: peshawer
| November 4th, 2009 at 4:10 pm
A blog with allot of traffic is more worthy then a shopping website. Blog is a long term investment in your knowldge. The benifit from blogging has no limit.
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Zulfikar
Twitter: zulfnore
| November 4th, 2009 at 4:43 pm
Glad to see so many positive feedbacks on this topic. i think blogging is here to stay and it will grow as one of the best marketing tool on the net.
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Tanmay from organic chemistry
Twitter: tanmay2346
| November 5th, 2009 at 10:39 pm
Hi,
You explained the topic very well.All the things are dependent on the content of the website.
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Zulfikar
Twitter: zulfnore
| November 6th, 2009 at 9:56 am
Thanks Tanmay – they do say and I totaly agree “Content is King”!
.-= Read Zulfikar´s last blog post at >> ..10 Simple Tips On Optimizing Your Home Business =-.
Reply – Read ZulfikarÂ´s last blog post at >> ..<a href=\"http:\/\/bloginstallationservice.com\/10-simple-tips-on-optimizing-your-home-business\/\">10 Simple Tips On Optimizing Your Home Business<\/a> '); return false;">Quote
Swansea Jobs
Twitter: findcardiffjobs
| November 6th, 2009 at 10:04 am
good blogs are now as valuable as a top rated website, you just need to learn to monetise them
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Zulfikar
Twitter: zulfnore
| November 6th, 2009 at 10:10 am
@Swansea Jobs – I think blogs are now beginning to overtake static websites in terms of popularity and monetary value.

I build and sell both sites and blogs, and I find people are willing to pay more for a good blog in comparison to a good static site.
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Jobs in Swansea
Twitter: findcardiffjobs
| November 6th, 2009 at 10:31 am
I agree, I think blogs seem more accessible to those looking to make money on the net.

It’s great that so many people can now make money online without html coding knowledge
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Zulfikar
Twitter: zulfnore
| November 6th, 2009 at 10:53 am
@Jobs in Swansea – Indeed, having to know html and code a website from scratch had always held many aspiring webmasters back.

Thanks to blogging platform such as Wordpress now anyone can set up a site in no time at all and be able to fullfil their ambitions
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ANSH from home exchange
Twitter: sachinansh
| November 6th, 2009 at 11:42 am
Blogging is one of my second favorite process because my first favorite process is bookmarking. I know it very well that blogging is one of the fastest process to get indexed,and get more back links. I like your tips very much. Keep it up and keep sharing.
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Anders from Colocation | November 6th, 2009 at 2:49 pm
If using it for business purposes then no, a blog shouldn’t be hosted free. More businesses are using blogs, but still not enough. Businesses who I work with who have blogs really benefit, and I’m contantly trying to convince others to do the same.
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Online Betting | November 6th, 2009 at 3:19 pm
nice to see so many people who are passionate about bloggs, we run a number of blogs and love the simplicity of it
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Zulfikar
Twitter: zulfnore
| November 6th, 2009 at 7:02 pm
@Anders @ Colocation – Great to see someone pushing businesses to take up blogging to promote their main business site. Keep up the good work
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Zulfikar
Twitter: zulfnore
| November 6th, 2009 at 7:03 pm
@Online Betting – Wordpress has to be thee newbie fail safe starting point to blogging – and for the continuing future too.
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monikaSEO from college chemistry tutoring | November 13th, 2009 at 1:16 pm
BLOGGING I THE BEST WAY TO ADVERTISE YOUR PRODUCT.REALLY VERY HELPFUL FOR ONLINE BUSINESS WELL I GOT SOME GOOD TIPS HERE THANKS FOR POSTING THEM.KEEP IT UP.
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Zulfikar
Twitter: zulfnore
| November 14th, 2009 at 3:59 pm
@monikaSEO@college chemistry tutoring – You are most welcome and keep on reading me – more to come
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Ziki from Blogging Alchemy | November 18th, 2009 at 7:09 am
The fastest way to make money blogging is o make a Celeb blog, however, I wouldn’t add Adsense I wold sell ad space through the site. Adsense pays low for Celeb type blogs.

Their also great if you own an offline business, it’s a great way to share your up to date info with clients.
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Zulfikar
Twitter: zulfnore
| November 18th, 2009 at 11:14 pm
@Ziki@Blogging Alchemy – Awesome to see someone sharing some tips, cheers and keep them coming.
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monika from Sales Training New York | November 19th, 2009 at 11:32 am
IT is a abbreviated of weblog.it is an online journal.nowadays it is very popular among everyone because it helps in advertising your product.well i got good points here i will implement them definitely hope to get good results.
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Tanmay from Sales Training
Twitter: tanmay2346
| November 19th, 2009 at 11:08 pm
Your post is really informative for me. I liked it very much.
Keep sharing such important posts.
Thanks for sharing.
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candi from Blogs in Plain English | November 20th, 2009 at 3:46 am
I love blogs like this. I have a meetup for new bloggers and this will gives us a lot to talk about on Monday. Thanks!
.-= Read candi@Blogs in Plain English´s last blog post>> ..Blogs in Plain English =-.
Reply – Read candi@Blogs in Plain EnglishÂ´s last blog post>> ..<a href=\"http:\/\/candimay.com\/blog\/blogs-in-plain-english\/\">Blogs in Plain English<\/a> '); return false;">Quote
Zulfikar
Twitter: zulfnore
| November 20th, 2009 at 8:55 am
@candi@Blogs in Plain English – Thats awesome Candi. Would love to hear some feedback after the meetup and maybe I can get an invite for future ones

Great info you have on your blog – bookmarked it
.-= Read Zulfikar´s last blog post>> ..10 Ways To Increase Your Blogs Pageviews =-.
Reply – Read ZulfikarÂ´s last blog post>> ..<a href=\"http:\/\/bloginstallationservice.com\/10-ways-to-increase-your-blog%C2%92s-pageviews\/\">10 Ways To Increase Your BlogÂ�s Pageviews<\/a> '); return false;">Quote
THE ROCK from make money in Philadelphia | November 23rd, 2009 at 8:57 am
This is true, because most of the internet users are using the only thing that is called the blogging. Blogging is of two types the first one is for the knowledge based and due to interest based and the second is professional blogging. Here you can make lots of money through following the simple guide line.
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Comment Tags: Make money in Philadelphia
Zulfikar
Twitter: zulfnore
| November 24th, 2009 at 9:57 am
@THE ROCK@make money in Philadelphia – It is very important to draw the distinction between blogging for fun and blogging for business. It makes all the difference in the approach we take to each scenario.
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amby from black twitter
Twitter: alinkbuilder
| November 24th, 2009 at 8:52 pm
Excellent site
twitter is very helpful once u have active followers.

I will use this info!

can u tell me which plugin you are using for twitter,

Thanks for the resource.
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Nat from best low cost web hosting | November 25th, 2009 at 7:57 pm
Well, you grabbed my attention. It’s a well written post that gets right to the point. I think you found the key to successful blogging.
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blog-admin
Twitter: zulfnore
| December 5th, 2009 at 3:54 pm
@amby – Thanks for your comment. I use tweetmeme, tweetmyblog and twittertools plugins for all my blogs
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blog-admin
Twitter: zulfnore
| December 5th, 2009 at 4:24 pm
@Nat – many thanks for the compliment. Am getting there but still a long way to go and a lot to learn.
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Zulfikar Nore | November 14th, 2009 at 4:00 pm
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Zulfikar Nore | January 5th, 2010 at 5:06 pm
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