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Analyzing Blog Activities – January 2010

Posted by Zulfikar under Blogging Etiquettes, Blogging tips, General, Statistics

I’ve decided to do various experiments to see the true affect of certain actions on a live blog. Having read a number of guides, reports and pro-blogger’s advice I felt it was time to put it all into practice and see the outcome first hand.

Point I

One of the main advice given in many a guides/reports is to blog consistently on a regular basis – as this is what drives traffic to a website/blog. So for this month (January) I decided to experiment on this by posting very little in way of blog posts.

Conclusion: In terms of new visits; I found that the number had reduced drastically and as a result the Alexa Rank dropped from 130,000 to 165,468. In terms of repeat visitors there was hardly any changes although I noticed a small drop.

In terms of feeds being accessed, there was a significant drop in this department. Comments continued on steady stream and a significant increase in spiders/bots trawling the contents.

My overall point of view is to continue blogging on a consistent basis – write highly relevant, on topic and valuable content. *Consistency does not mean blogging everyday – atleast once a week is sufficient, unless the blog is fairly new!

Point II

Since this blog main topic is blog (WordPress) installation I decided to promote only that aspect of the business. As a result I have noticed that although the readership dropped, the request for services such as installation, upgrades and troubleshooting had a significant increase.

Conclusion: Content may drive traffic to a site/blog but it does not determine the conversion rate. Promoting to the right mass is the way forward for business success. One should therefore endeavour to drive targeted traffic in both aspects, readership and monetization – as readers may not necessarily be/become customers nor does most customers become regular readers. There maybe a crossover but the number is very small.

So if you run your blog as part of a business venture be sure to cover both readership and conversion.

In the month of February I will be reverting back to posting on a regular basis (at least once a week) while continuing with further analysis of what really makes a site/blog successful.

I will be looking into the site/blog design, content management, monetization and relationship between me and you the readers. I will be looking into how I can extend the facilities to give you a greater involvement – as commenting alone is not enough.

Membership facility is still under consideration and an announcement will be made in the February analytical report for the blog activities.

This is not a conclusive report and is just an overview – I am hoping to be able to put together a comprehensive report at the end of my 3 months analysis process that will give a fuller and in-depth overview. This will be a learning curve for me and hopefully at the end of the day for you too.

Should you have any suggestions, recommendation or simply want to put your point of view across then please do leave a comment bellow. I also welcome you to submit your views in the form of an article which after reviewing I will publish on this blog – you will get full credit for the post plus you may add up to 2 links to your own blog (1 of the links must be to the home page) and No affiliate links!

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3. Blogging Your Way To Success – A Better Way To Do Business Online
4. Should A Blog Post Be Used To Pitch A Sale?
5. 10 Steps To Creating A Killer Blog